our story
A Business with 30+ years’ experience within the retail, financial services, energy, media, telecommunications, and consumer products industries. Recognized for driving exceptional results, strong organizational and planning abilities, balanced with excellent interpersonal and team development skills. Sought after to build or reimagine marketing programs and to develop new brands and dramatically improve marketing and corporate results. A solid reputation for being a key resource in the areas of strategic thinking, problem solving and program innovation while achieving financial performance goals.
Skills areas include Education, Marketing, Sales, Pricing, Customer Service, Board Governance, Business Strategy and Product Management. Strong leadership in the development of the global business strategy and product roadmaps. The goal was to drive growth and to maximize the lifetime relationship with customers.
Previous experience includes CMO/CCO/CEO roles at Firma Foreign Exchange, Devon Island Group, Bell, Sirius XM, Quebecor, Sears Canada, Moneris, Just Energy, Sun Media, ICO Global Communications and Nortel Networks.
In addition to a vast wealth of knowledge and experience, the CEO of Rowanburn is also an Instructor at University of Toronto where he teaches Brand Management in the Continuing Education Program. Known for marketing strategy and customer advocacy, and strong belief in the art and science of Marketing. Co-Chair of the Brand Council for the Canadian Marketing Association (CMA) and a Mentor in the American Marketing Association (AMA) Mentor Exchange Program. On the Board of Directors of Design Group Staffing (dba Agilus Work Solutions) & Ennis Fabrics. Our CEO has a Charted Marketing Designation (CM) and is a graduate and designation holder ICD.D from the Directors Education Program with the Institute of Corporate Directors at Rotman.
delivering value
Business executive that drives transformational results using innovative thinking, and diagnostic and design methods. Develops complete Marketing Strategy, Brand Strategy to drive big results. Not afraid to take on any business or marketing challenge from startup to turnaround. Services include Business Transformation, Board Member and Educator
Known for business strategy and customer advocacy, and strong belief in the art and science of Marketing, Sales and Service.
fractional CMO
I can provide fractional CMO support to growing companies. With every project, my goal is to develop a unique point of view about the future, and then help my client get there before anyone else does. That means leaving the comfort of the familiar and journeying into uncharted territory – to someplace entirely different and new.
education & mentorship
From course development to event presentations advancing the profession of brand management is a foundation of the company. Courses challenge conventional thinking and the status quo. Analyzing the market and the competitive landscape to find space to fuel growth. Have honest conversations on the challenges and opportunities ahead. Relentless pursuit of competitive success. Teaching all about Maximizing Customer Lifetime Value
board services
Delivering corporate value to all company stakeholders. With a focus on Foresight we push the business to thrive and grow. We work in the space where marketing, analytics, technology and creativity converge. In a world where change is the only constant and chaotic disruption is commonplace, We bring value by solving ambiguous problems in ways that traditional board members could not.